Melissa McCarthy Has a Clothing Line

Melissa McCarthy Has a Clothing Line

Melissa McCarthy is a proud owner of the clothing line called Seven7. Her goal is to offer plus-sized women a fashionable look. It all started because she was disappointed in how the many designers she talked to didn’t want to make a dress that would fit her figure for the Oscars awards back in 2012. After that, Melissa realized that plus-sized women all over the world have the same problem, and had a brilliant idea to fill in that gap in the fashion market.

She came up with the idea of the Seven7 clothing line, and even though this line is characterized as for plus-sized women, the Home Shopping Network offers models of her brand that range from size 4 to 28.

McCarty stated that she wants to do all clothing sizes because she found it strange that fashion giants stop at certain sizes, even though in real life there are women of all sizes. She felt that this is unfair, and wanted to allow plus-size women to feel glamorous when they wanted to. It seems that Melissa was right on the spot! It turned out that women from all over the world, regardless of their size loved what her brand stands for. She showed the famous brands that the market demands all sizes, not just skinny. To be more precise, 65% of female buyers are plus-sized. In fact, her idea was so brilliant that the $19.9 billion plus-size clothing market has become mainstream.

As a result, many designers are following her lead and now, more and more retailers offer glamorous dresses in plus sizes. For example, Rachel Roy added a line of “curvy” clothing to her Macy’s mid-priced line, and Rebel Wilson started targeting plus-sized teenagers.

 

 

What's Hottest

  • Adriana Lima on how to look glamorous
    Adriana Lima on how to look glamorous

    Adriana Lima is one of the most beautiful women in the world. People love her natural beauty and amazing personality, so we are definitely sure that she knows what she’s talking about when it comes to beauty and glamour. If you want to follow her steps and take her advice, here are some tips…

  • Why Does Our Body Need Vitamin E?
    Why Does Our Body Need Vitamin E?

    Vitamin E is one of the essential vitamins needed by the body. They are fat-soluble and are found abundantly in the food items such as nuts, eggs, vegetable oils, certain fruits and vegetables. It is responsible for supporting and carrying out some important functions in the body. However, it is…

  • What are the Benefits of Vitamin C?
    What are the Benefits of Vitamin C?

    Vitamin C is perhaps the most commonly known vitamin because of its extensive use as a dietary supplement. This vitamin is extremely important to all the human beings as well as animals. Although the cells of our bodies are capable of producing this vitamin, but owing to the modern lifestyle, we…

  • Why Do We Need Vitamin B?
    Why Do We Need Vitamin B?

    Vitamin B is more commonly referred to as vitamin B complex. It consists of eight different vitamins including B1, B2, B3, B5, B6, B7, B9, and B12. Why is this vitamin important? Well, imagine your body as a machine and different organs as different components of the machine. The way different…

Editor's Pick

  • Style your Hair in a Bun!
    Style your Hair in a Bun!

    Styling is indispensable part of a woman’ life. There are different ways to style hair, if you have medium length hair, then here’s how you can get a neat hairdo in a few minutes. Things required - Comb, Bobby Pins, Rubber band and hair spray. 1. Comb your hair to removes tangles. Then…

Advertisement

  • Kaia Gerber’s first fashion modelling contract

    Kaia Gerber, Cindy Crawford’s 13 year old daughter is all set to enter fashion modelling industry. She has definitely inherited her mother’s beautiful genes and many have said that she looks exactly like her mother. Following her mother’s footstep, Kaia landed her first modelling…

  • Fashion Trends During The Preakness Race

    There were actual trends during the Preakness Race. People also created trends as they cam to the race ground. There were many different trends for many different age groups. The younger people were wearing flag shirts. These shirts represented their ethnicity or their homeland. Some of these young…

  • 70s are back

    Fashion is changing all the time, but at the same time stays the same, because we keep on seeing styles from few years or decades ago. Some people are more into the golden age of Hollywood, then you have people who are more into 50s and 60s, but if you are nostalgic about 70s, don’t worry.…

  • Trendy men's fashion tips

    Looking great means more than having a fit, cut body. It likewise means having a style that is all your own. Mens design can be everlasting utilizing lasting and exemplary styles. Men's design and style interest men more today than any other time in recent memory as they understand that looking…

  • Fashion tips for woman

    A prominent savant and legislator Aristotle once said, ladies are the best animals of god. Also, for "you" animals that are striking, delightful, charitable and shrewd, wrapping and holding yourself is of most extreme significance. As indicated by the shifting shape and size or body shape…

  • Men fashion tips for you

    Numerous men and ladies don't have much thought regarding Mens Fashion. All the time the counsel I have been drawn nearer on are what men can wear to seem proficient or what men ought to wear with the goal that they don't look obsolete however clearly popular. I would incredibly recommend…

Advertisement

From around the world